Content Strategy
1. Weekly Nightlife Recaps
Short cinematic recap videos capturing the best moments from the night.
Content Includes
Crowd reactions
Bottle presentations
DJ moments
Celebrity or influencer appearances
Dance floor energy
• • Signature lighting and lasers
Format
20–40 second vertical videos
Posted within 24–48 hours of the event
Goal
Create shareable content that shows people what they missed and builds FOMO for the next event.
2. “In The Booth” DJ Moments
Highlight the DJs and music moments that define the night.
Content Includes
DJ reactions to big drops
Crowd singing along
Behind-the-booth energy
MC moments
Long-form DJ mixes (YouTube)
Format
10–20 second reels
Quick high-impact clips optimized for TikTok & Instagram
Goal
Position Lost & Found as a music-driven VIP nightlife experience, not just a party.
3. VIP & Celebrity Moments
Lost & Found is known for celebrity appearances. These moments should be documented in a premium way.
Content Includes
Artist walk-ins
VIP bottle celebrations
Artist crowd interactions
Goal
Reinforce Lost & Found’s reputation as Toronto’s celebrity nightlife hub.
4. Viral Micro Content
Quick, funny, or engaging clips designed for TikTok virality.
Examples:
Fit check with guests
Crowd reaction clips
POV: first time at Lost & Found
Girls’ night moments
Signature dance floor reactions
Goal
Reach new audiences organically through viral content.
A look into our creative world.
Lost & Found is one of Toronto’s most culturally influential nightlife venues, known for its high-energy atmosphere, celebrity appearances, and deep connection to hip-hop culture. The goal of this proposal is to elevate the club’s digital presence through premium, story-driven social media content that captures the true energy of the room and amplifies its cultural relevance online.
By creating consistent, high-quality content optimized for Instagram, TikTok, and Reels, we can extend the experience beyond the club walls and position Lost & Found as the nightlife destination in Toronto.
